/ 2026
Designer refining the interplay between tools, interfaces & experience.
Who
Oz Gultekin
What
Product Experience Design
Where
Canada (Remote)
How
Balancing momentum and craft
01 / Recently
Selected work, 2022—present.
Password required
- Improving estate plan clarity Self-serve estate tech
- Increasing member engagement Personal finance fintech
- Building a cohesive design system Retail ops SaaS
02 / Previously
Archived.
- Streamlining the booking flow Nordic flag carrier
- Empowering store associates Omnichannel clienteling SaaS
- Audience-driven live events Live interactive broadcast tech
03 / Background
Beginnings.
It started with an 8-bit computer and the demo scene. That curiosity found a more deliberate path. Typography, animation, photography, then building websites from scratch when the role didn’t have a name yet.
Moving between continents added a different kind of fluency. Different languages and ways of being taught me to balance feeling and form, improvisation and intention.
04 / Journey
Momentum.
More than a decade across industries where the design decisions were never low-stakes. Fintech, retail, legaltech, travel, live entertainment. Different domains, the same responsibility.
I work closest to the teams who live with the consequences. The best work comes from designing with those people, not for them.
05 / Method
Approach.
Design is shared early, questioned often, and never precious. Every decision has a reason behind it, feedback is treated as a guardrail rather than a verdict, and jargon gets left at the door so the work can actually land with the people it affects. The process stays elastic enough to break its own rules when something better comes along, and consistent enough to get somewhere worth going.
06 / Projects
Tinkering.
Outside of client work, I keep my hands busy.
Griddy Up is a grid calculator for designers that renders a live preview.
Scranton DVD is a bouncing DVD logo screensaver for macOS. Capitailism Rot Com is a daily dispatch against AI capitalism. Faviconry turns any SVG into a complete favicon set in the browser. Aipocalypse Now is AI news, doom-scored and updated daily.
Blogroll is a curated directory of independent personal blogs from around the world, browsable by geography. Ground Truth was an AI agent trainer for configuring, testing chat, and analysing gaps. Montreal Best is a city guide by locals, with five handpicked spots per category. Hex or Not is a palette swiping game.
Tiloji lets you browse emoji by visual similarity. Rizzle tests your slang vocabulary. Shartup generates cultcore startup satire. Colour Love lets you adopt a colour.
NNN Global maps every /now page on the planet. Chroma Census breaks down the hue distribution of any image. Hex Appeal is a colour palette studio with harmony analysis and smart suggestions. HAIL 9000 is an incredibly co-operative AI.
Continental Drift handles imperial and metric conversion for anyone who has lived on both sides. Plot Twist turns conversations into charts. Our Hue & Native Land explores the colours and symbolism of all 13 Canadian provincial and territorial flags. Death & Taxes Canada does the provincial sales tax math nobody wants to do.
07 / Stack
Tools.
Being comfortable with whatever platform the work calls for, old or new, is part of the craft. From early code editors to the no-code era, the tools have changed completely, more than once. Tool-agnostic, and well practised at staying that way.
That said, the current lineup includes Figma, Adobe CC, Framer, Miro, Rive, Storybook, React, Astro, Tailwind, shadcn, SwiftUI, JavaScript, TypeScript, HTML, CSS, Git, Mixpanel, Amplitude, Hotjar, Jira, Linear, Vercel, and Cloudflare.
08 / Craft
Colophon.
No CMS, no bloat, no ornament. This site is static HTML and CSS, authored in Markdown, built with Astro and Tailwind, deployed to Vercel. Minimal client-side JavaScript, used only for progressive enhancement. Every page is a flat file. Every design decision is a code decision.
The same way Bauhaus stripped decoration to let structure speak, this site strips the stack to let the work speak. Form follows function. If a feature doesn’t serve the reader, it doesn’t ship. If a dependency doesn’t earn its weight, it gets cut. What remains is fast, legible, and mine to maintain.
No drift between intent and artifact.