# ozgur.design

> Portfolio of Oz Gultekin, Product Experience Designer based in Canada.

Oz Gultekin is a Product Experience Designer refining the interplay between tools, interfaces, and experience. The site collects Product Experience Design case studies and long-form Takes on the practice of design.

## Public pages

- [Home](https://ozgur.design/): Single-page site. Sections include hero, selected work, archived work, beginnings (about), trajectory (career résumé), approach, tinkering, takes, tools, colophon, and contact.
- [Takes](https://ozgur.design/takes): Long-form notes on design, UX, product, startup, and craft. Each take is 1500 to 2200 words, observational rather than prescriptive, with structured TL;DR, FAQ, defined terms, and recommendations.
- [Unlock](https://ozgur.design/unlock): Access form for private case studies.

## Takes index by topic

- [Design takes](https://ozgur.design/takes/topic/design)
- [UX takes](https://ozgur.design/takes/topic/ux)
- [Product takes](https://ozgur.design/takes/topic/product)
- [Startup takes](https://ozgur.design/takes/topic/startup)
- [Craft takes](https://ozgur.design/takes/topic/craft)

## Takes catalogue

- [How To Run Async Standups That Actually Work](https://ozgur.design/takes/how-to-run-async-standups-that-actually-work) (product, 2021)
- [Why Most Design Systems Fail As Deliverables](https://ozgur.design/takes/why-most-design-systems-fail-as-deliverables) (design, 2021)
- [Why User Onboarding Fails At The Last Mile](https://ozgur.design/takes/why-user-onboarding-fails-at-the-last-mile) (ux, 2021)
- [When A Product Redesign Makes Things Worse](https://ozgur.design/takes/when-a-product-redesign-makes-things-worse) (design, 2022)
- [Why Wireframes Still Run Product Teams In 2022](https://ozgur.design/takes/why-wireframes-still-run-product-teams-in-2022) (craft, 2022)
- [How To Run A Heuristic Evaluation Without Ceremony](https://ozgur.design/takes/how-to-run-a-heuristic-evaluation-without-ceremony) (ux, 2022)
- [Working With Founders Who Communicate In Screens](https://ozgur.design/takes/working-with-founders-who-communicate-in-screens) (startup, 2023)
- [Why Product Backlogs Turn Into Graveyards](https://ozgur.design/takes/why-product-backlogs-turn-into-graveyards) (product, 2023)
- [The Modern Product Designer's Tool Stack, Reconsidered](https://ozgur.design/takes/the-modern-product-designers-tool-stack-reconsidered) (craft, 2023)
- [Why UX Strategy Decks Fail Without A Field Map](https://ozgur.design/takes/why-ux-strategy-decks-fail-without-a-field-map) (ux, 2023)
- [Why UX Maturity Stalls At Stakeholder Alignment](https://ozgur.design/takes/why-ux-maturity-stalls-at-stakeholder-alignment) (product, 2024)
- [AI In The Product Design Loop, One Year In](https://ozgur.design/takes/ai-in-the-product-design-loop-one-year-in) (design, 2024)
- [How To Design Interfaces When AI Agents Are Users](https://ozgur.design/takes/how-to-design-interfaces-when-ai-agents-are-users) (ux, 2024)
- [Which UI Patterns Will Not Survive Conversational AI](https://ozgur.design/takes/which-ui-patterns-will-not-survive-conversational-ai) (design, 2025)
- [How AI Summaries Are Killing Visual Hierarchy](https://ozgur.design/takes/how-ai-summaries-are-killing-visual-hierarchy) (craft, 2025)
- [Why Senior Product Designers Say No More Often](https://ozgur.design/takes/why-senior-product-designers-say-no-more-often) (product, 2025)

## Feeds

- [RSS](https://ozgur.design/takes/rss.xml): All takes, newest first.
- [Sitemap](https://ozgur.design/sitemap-index.xml)

## Elsewhere

- [Personal site](https://ozgur.ca): Essays, photography, graphics, and small tools.
- [LinkedIn](https://www.linkedin.com/in/ozgurdesign/)