00 / MMXXVI
Designer refining the interplay between tools, interfaces & experience
Who
Oz Gultekin
What
Product Experience Design
Where
Montreal, Canada (Remote)
How
Momentum+Craft
When
Available
01 / Recently
Selected work, 2021–present.
Password required
- Improving estate plan clarity Self-serve estate tech
- Increasing member engagement Personal finance fintech
- Building a cohesive design system Retail ops SaaS
- Pulling the perk forward Telecom loyalty rewards
- Clarifying network selection Crypto withdrawal flows
- Privacy analytics from zero B2B SaaS analytics
02 / Previously
Archived.
- Streamlining the booking flow Nordic flag carrier
- Empowering store associates Omnichannel SaaS
- Audience-driven live events Interactive broadcasting
03 / Background
Beginnings.
It started with an 8-bit computer and the demo scene. That curiosity found a more deliberate path. Typography, animation, photography, then building websites from scratch when the role didn’t have a name yet.
Moving between continents added a different kind of fluency. Different languages and ways of being taught me to balance feeling and form, improvisation and intention.
04 / Career
Trajectory.
Read this part as the résumé. The work has stretched across eight cities in six countries. Berlin, İstanbul, Montréal, New York, Reykjavík, Salzburg, San Francisco, and Toronto. Each move reset the brief. Each city sharpened a different muscle.
The industries shifted as deliberately as the geography. Sports media, marketplace e-commerce, omnichannel retail SaaS, live broadcast technology, ed-tech for college admissions, travel commerce for a national flag carrier, consumer fintech, and legaltech estate planning. Different regulations, different rituals, the same discipline. Designing the product experience end to end and carrying the complexity so the customer never has to.
The teams varied just as widely. Two-person seed studios where the designer also writes the deploy script. Hundred-person scaleups stitching their first design system together. Enterprises where a single flow touches a dozen stakeholders before it ships. Working across that range, again and again, is the part that compounds.
05 / Method
Approach.
Design is shared early, questioned often, and never precious. Every decision has a reason behind it, feedback is treated as a guardrail rather than a verdict, and jargon gets left at the door so the work can actually land with the people it affects. The process stays elastic enough to break its own rules when something better comes along, and consistent enough to get somewhere worth going.
06 / Projects
Tinkering.
Outside of client work, I keep my hands busy.
07 / Writing
Takes.
All takesEach take is written from inside the work rather than over it. None of them end on advice, because the part worth reading was usually not the resolution.
08 / Stack
Tools.
Being comfortable with whatever platform the work calls for, old or new, is part of the craft. From early code editors to the no-code era, the tools have changed completely, more than once. Tool-agnostic, and well practised at staying that way.
That said, the current lineup includes Figma, Adobe CC, Framer, Miro, Rive, Storybook, React, Astro, Tailwind, shadcn, GSAP, Motion, SwiftUI, JavaScript, TypeScript, HTML, CSS, Git, Mixpanel, Amplitude, Hotjar, Jira, Linear, Vercel, and Cloudflare.
09 / Craft
Colophon.
No CMS, no bloat, no ornament. This site is static HTML and CSS, authored in Markdown, built with Astro and Tailwind, deployed to Vercel. Minimal client-side JavaScript, used only for progressive enhancement. Every page is a flat file. Every design decision is a code decision.
The same way Bauhaus stripped decoration to let structure speak, this site strips the stack to let the work speak. Form follows function. If a feature doesn’t serve the reader, it doesn’t ship. If a dependency doesn’t earn its weight, it gets cut. What remains is fast, legible, and mine to maintain.
No drift between intent and artifact.